O que era possível comprar com R$ 1 em 1994

[{"selector":"#anim-45929070-ae9b-4f81-b2f9-068e893727f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4653ab9-c3e5-4d27-bb87-26b4d2c98c82","keyframes":{"transform":["translate3d(0px, 200.18366%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Michael Longmire / Unsplash Por Leandro Staudt

Depois de anos com hiperinflação, planos econômicos fracassados e cortes de zeros no dinheiro, a chegada do Real, em julho de 1994, deu poder às moedas.

[{"selector":"#anim-627ebca1-b8c3-41d9-9235-206de6161eb8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ca6141e-44d3-49e1-ac35-d46c36c9063c","keyframes":{"transform":["translate3d(0px, -99.18984%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86828ff8-33b3-404f-8877-f0a8c9f85c51","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7cf72ff-924a-46ad-bbfa-4adda169b520","keyframes":{"transform":["translate3d(115.23810%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f7e24fa-7546-4337-abd5-05220ce75595","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d8d2734-583b-4aeb-bf3f-08c3d86ba6f3","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Com o novo plano econômico, muitas mercadorias nas prateleiras passaram a custar menos de R$ 1.

[{"selector":"#anim-3c4b89be-8521-4a1a-9831-f601ffe2f01d","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.1)","offset":0.33},{"transform":"scale(0.99)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":20000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-4484c509-8f4f-48e2-b30d-b2975a2eb89f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d08f7f9-1bb0-4a25-82dc-9b6fdf0e519e","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad6145ec-f72c-4bf5-843b-5118bfd37c80","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c965f3a5-01a0-47f1-9fde-3eaa260b9083","keyframes":{"transform":["translate3d(115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d21c8be6-5284-4d58-8e34-29892480e02c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4f9c791-5122-4d30-b532-817577750c98","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nathália Rosa / Unsplash Comprávamos lata de refrigerante, barra de chocolate grande e ainda sobrava troco quando pagava com a cédula ou a moeda de R$ 1.

O salário mínimo no início do Plano Real era R$ 64,79 e foi reajustado para R$ 70 logo em seguida, em setembro.

[{"selector":"#anim-ae83d928-3477-4328-97d7-e2c9a3078e29","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b5933c0-c58a-46f7-861d-36c6ed2469f8","keyframes":{"transform":["translate3d(0px, -99.18984%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56fb63e0-2fce-4f0f-be5a-c728794f1c6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45782ef5-a834-4146-9bf1-80ba0e3c67ce","keyframes":{"transform":["translate3d(115.23810%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ed28b90-dc58-407b-98d5-8b8c2d53991a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01d580fe-1409-4224-a472-cae1beb8a70f","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Em consulta às edições antigas do jornal Pioneiro, localizamos propagandas de mercados de Caxias do Sul nos primeiros dias da nova moeda.

[{"selector":"#anim-db03fda2-cfc8-4ea1-93ad-ce5bd1c7d210","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3acbc459-1cfc-40bc-ae3f-c619c8c725ee","keyframes":{"transform":["translate3d(0px, 130.13261%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pioneiro / Reprodução

Os anúncios nos ajudam a relembrar dos preços. O quilo do frango congelado custava R$ 0,99; o pão francês, R$ 0,07; o litro de leite longa vida, R$ 0,63; e a garrafa de 600 ml de cerveja, R$ 0,64.

[{"selector":"#anim-b63de5ce-8532-44d1-baf5-4bb16fcef2db","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5455fb53-673b-40a1-9c08-58a82add6247","keyframes":{"transform":["translate3d(0px, 118.64466%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Pioneiro / Reprodução

Com a inflação em 27 anos, as moedas perderam o poder de compra. De acordo com o Banco Central, corrigindo pelo IPCA, R$ 1 de julho de 1994 equivale hoje a R$ 6,93.

[{"selector":"#anim-b93d64ef-a013-4516-8ff4-8eb6463d5a8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2327c8d2-98e3-4f4e-89ff-eaf73f0568a1","keyframes":{"transform":["translate3d(0px, -99.18984%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d743d3fa-084a-42ad-8171-3251bc1478ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ed0cb0d-1a51-4851-9438-b0718f48aa2d","keyframes":{"transform":["translate3d(115.23810%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50df8715-9813-46a7-a5cc-9d4defc594e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b84bb34a-0f00-4772-9eaf-a590a6cd66f0","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-80e6b0d6-b78a-4576-8bda-0f8970de1044","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdd012c5-44d7-4f4a-88b3-0388c6aef6fe","keyframes":{"transform":["translate3d(0px, -99.18984%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d23405b-b2e9-4102-97a7-f4a9d2e87495","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1244b884-3ce2-4cbb-8154-81d29c8a69e2","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10c96906-3e44-4cb6-a859-3173ea066138","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82dc1c8d-d739-41f1-af73-4adb60f6d378","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fee28b7e-2a17-403b-a016-25201a2ac2b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Confira outras colunas de Leandro Staudt GOSTOU DO CONTEÚDO? MAIS COLUNAS

Acompanhe as últimas notícias em GZH

[{"selector":"#anim-8d83a4ad-6470-4ee1-8baf-5ab6b3161dd3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7a0532b-4304-403b-a12e-2e92d3a6d16d","keyframes":{"transform":["translate3d(0px, -99.18984%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37e31ae7-9e83-4acd-87d7-3d7766e723e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71eb9a8d-7453-43d1-ae10-a33e95b4eb19","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b8b66d7-3e5f-441f-9e35-ead7d14ef868","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] ACESSE AGORA